Prepared for Domenic Rini · July 2026

Your Website Should Work
as Hard as You Do

Right now, Rini Realty’s online presence undersells everything you’ve built. Let’s fix that — completely.

Prepared by Scott Sherman · KeelPoint Consulting

How We Got Here

Tom mentioned you might want something better.
So I built it.

When Tom told me about Rini Realty, I went and looked at your site. Good bones — but it wasn’t telling your story. Wrong colors. Small logo. Outdated content. No way for tenants to pay or apply online.

So I put together a demo to show what was possible. Now that you’ve seen it, here’s the formal proposal to make it real.

Rini Realty has 20+ properties across Ohio, Indiana, and Arizona. That kind of reach deserves a website that closes deals — not just lists addresses.

What Gets Built

Six deliverables. Done right. Two-week turnaround.

A full rebuild from top to bottom — not a template, not a patch job.

Full Brand Redesign

Black, white, and red — your actual brand colors, not the blue and gold that’s there now. Every page, every element, consistent and professional.

Logo — Prominent Placement

Larger, cleaner, more readable. The Rini Realty name shouldn’t be an afterthought. It should own the page.

Content Overhaul

Accurate company story. Correct property count (20+ properties across three states). Correct staff emails and real headshots. Exterior building photography only — no interior space shots.

Billing Platform Integration Included

Connect your existing property management platform so tenants can inquire, apply, and pay online — directly through your site. Once you share which platform you use, we handle the integration.

Enhanced Tenant Inquiry Form

Keep the existing contact functionality, but make it smarter. Better UX, instant notifications, and connected to your property management workflow.

Ongoing Hosting, Updates & Support

After launch, we’re your web team. Hosting, content updates, technical support — all covered month-to-month. No surprise bills. No ticket systems.

The Transformation

Before. After. The difference is obvious.

This isn’t a refresh. It’s a rebuild with a purpose.

Before

✗ Blue & gold color scheme — wrong brand

✗ Small, hard-to-read logo placement

✗ Inaccurate property count & outdated content

✗ Wrong staff emails & missing headshots

✗ Interior space photos (not your buildings)

✗ No online payment or application

✗ Informational only — no revenue generation

After

✓ Black, white & red — on-brand, premium

✓ Prominent logo — front and center

✓ Accurate: 20+ properties, 3 states

✓ Correct staff directory — real headshots

✓ Exterior building photography throughout

✓ Tenants inquire, apply & pay online

✓ Lead generation & revenue tool, not a brochure

Market Rate Comparison

What you’d pay elsewhere.
What you pay with us.

Commercial real estate sites command premium prices at other agencies. Here’s how we compare.

Provider

Build Fee

Monthly

Regional Web Agency

$15,000–$25,000

$500–$1,500/mo

National Firm / Freelance Team

$18,000–$30,000

$800–$2,000/mo

KeelPoint Consulting

$6,500

$349/mo

* Market rates based on commercial real estate website builds with property management integration, 2025–2026.

The Investment

Simple pricing. No surprises.

One build fee. One flat monthly rate. That’s it.

Your Investment

Fraction of agency cost. Full-service result.

Build Fee

^$6,500

One-time

Monthly Retainer

^$349

Hosting + support

Included in the build fee: brand redesign, logo update, content overhaul, property photos, billing platform integration, and enhanced inquiry form. No hidden add-ons.

Next Steps

Four things. Then we’re building.

We’re ready to start. Here’s what we need from your side first.

Share your billing platform name. Which property management / billing system do you currently use? (AppFolio, Buildium, Rent Manager, etc.) We’ll confirm integration compatibility and build it in.

Send correct staff emails and headshots. Current directory info and professional photos for each team member. We’ll handle formatting.

Approve this proposal. Reply to confirm, and we’ll send a simple agreement to make it official.

Build begins. Two-week turnaround from kickoff to launch. We’ll keep you updated throughout.

Your Website Should Workas Hard as You Do

Tom mentioned you might want something better.So I built it.